Brand Identity Update
Alongside the creation of my online portfolio, I wanted to create visual identity that would highlight my personality. Not only are people getting amazing design work from me, but they are also getting me—someone who is passionate, kind, professional, and colorful.
I entertained creating a name for the “studio” to represent my essence, mission, or brand values. For example, I could have a business model where a percentage of my revenue goes to environmental/animal preservation. However, my immediate goal is to build trust with agencies and clients and get up and running as quickly as possible. Eventually, I can create more resources and content that prove my credibility as well as sell products or services that generate passive income. At that stage I may end up creating a new brand that can encapsulate a larger team or creative business model.
It’s easy to get stuck tinkering with your personal brand over and over, but it’s important to make genuine, informed decisions and move on! As a designer, I had the rare opportunity to create whatever the heck I wanted. This became my loose concept and driver for the design—to have fun! The logo is based off of the first thing I ever “designed”—my signature. The logo is something I can literally sign my artwork with and also use on my branded collateral—bringing together my two creative offerings. My typography and color palette are funky yet disciplined—I’m having fun, but I’m not scaring people away. The best part is, I get to change them whenever I want! Anyone who knows me, knows I don’t have a favorite color, so why choose?
Legend and title sequence designer, Saul Bass* would expertly highlight the elements he wanted your eyes to linger on (including his own name in the title sequence!) So, in subtle manipulative fashion, I created animations and graphics that would mesmerize and dazzle my viewers just a little bit—fun!
I love working on brands, creating something that can clarify, exemplify, and personify a product or service. My branding process is holistic. The audience, values, usage and constraints determine what each brand may need. It’s more than just a logo. Variations on the logo, typography and color, secondary elements like graphics or icons and brand guidelines are part of a toolbox to hit the ground running with engaging consistency. This set of tools can be expanded on through the creation of custom collateral like social media graphics, stationery, print advertising, web design, packaging, infographics, and more.
*Fun fact: Elaine Bass worked with Saul for 40 years. Together they reinvented the art of the title sequence. Although most people look to Saul for recognition, I won’t forget you, Elaine!